Thursday, October 6, 2016

News:: This is how your parents will watch esports

Christina Alejandre ended up chatting with UFC President Dana White backstage at the Turner Studios in July, just before the final game of ELEAGUE's debut Counter-Strike: Global Offensive season. As VP of esports and ELEAGUE at Turner Sports, Alejandre was pivotal in producing that first season, and she told White how excited she was for the final game, which would be broadcast live on TBS. It was more than excitement, she explained; something more powerful was pulsing through her veins.

White knew exactly what she was trying to describe.

"There are very few people in this world who can identify exactly what you're saying," Alejandre remembers White saying. "What you're feeling is the first time that I saw UFC on Fox."



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