Traditional sports squads and eSports teams partnering has been happening pretty frequently recently. But now we're seeing it happen in a big way with motorsports. Specifically, Formula One is pairing with developer Codemasters and Gfinity to find the best F1 2017 driver. Per Reuters, the semi-final races will be held in London at the Gfinity Arena in October, and the best 20 racers will proceed to the last round of competition the next month.
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