Ubisoft, a company that is still occasionally ridiculed for calling Watch Dogs protagonist Aiden Pearce's baseball hat "iconic," actually has an iconic symbol of its own. For nearly 15 years, Ubisoft's purple swirl logo has been synonymous with a lot of video game trends -- from the wealth of big budget triple-A action titles (like Assassin's Creed) to the incessant dilution of the open-world format (like Assassin's Creed). It kind of just depends on who you ask.
That purple swirl is no more. Ubisoft revealed that it has retired its old logo in favor of a new, yet extremely similar one. Here's Ubi's take on the updated logo:
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