Thursday, February 23, 2017

News:: In the NBA's eSports league, diversity means a new kind of athlete

With millions of gamers willing to watch people play League of Legends or FIFA for fun, major players in the entertainment industry see eSports as an intriguing business opportunity. Earlier this month, the NBA announced a partnership with Take-Two Interactive, developer of the renowned NBA2K franchise, to create a one-of-a-kind eSports league. This new professional gaming competition, known as "NBA 2K eLeague," will be the first owned by a major US sports organization when it starts in 2018. That's assuming the NFL, MLB or MLS don't make any sudden moves before then.



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