Video game YouTubers and indie developers exist in a sort of symbiotic circle. The YouTubers are always looking for the next underground viral hit (Five Nights, Hello Neighbor, Minecraft, et al), and indie developers could earn a strong following off those initial five minutes of fame, turning that into a successful follow-up game or even just a long tail for their primary release. As is the case with the mainstream press and developers of all stripes, that back-and-forth is understood but generally unspoken. But if one side goes off the reservation, like when a game developer starts hitting YouTubers with Content ID claims or when a YouTuber demands money in exchange for coverage, that never works out well for both sides.
In the case of Party Hard, a game from Ukranian developers Pinokl Games and published by indie label TinyBuild, the conflict between developer and YouTuber was not really instigated by either side. For once, this is not a case of bitter game developers trying to censor unflattering criticism. It's just a case of YouTube's Content ID system scraping up against the realities of independent game development, with Let's Players' caught in the middle.
via destructoid http://ift.tt/2lg0Ivk