This year alone, 1.4 billion smartphones will be sold, giving more people have access to gaming devices than ever before. But with more than 1,000 new apps flooding the App Store every day, it's increasingly difficult for new titles to make an impact. Every so often, a game like Pokémon Go comes along, proving that if you have the right "hook," you can find a massive audience.
NaturalMotion believes technology is its hook. The British gaming studio started life creating animation engines, with its software used for everything from The Lord of the Rings movies to Grand Theft Auto V. It then packed that tech into mobile games like Clumsy Ninja that, thanks to their visual edge, quickly topped the App Store. That success led to the studio being bought for $527 million by casual-gaming giant Zynga. It's been nearly three years since the acquisition, though, and the pressure is on for NaturalMotion to deliver a fresh hit.
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