If you've played any free-to-play mobile games recently, you'll be familiar with the playable ads that let you try a little bit of gameplay while waiting for the advertisement to time out. Google Play has been trying out its own "try before you buy" instant app concept with a handful of developers lately, too. Now Facebook is testing similar technology in playable ads on Facebook so that people can try out a game without installing it first.
via Engadget RSS Feedhttps://www.engadget.com/2018/04/18/facebook-playable-ads-games/