Nintendo hasn't been pushing anything hard over in Hong Kong for a while. The last time the company advertised over there was when the Wii was new, but that just recently changed according to several sources in the region.
Nintendo has produced a commercial for Super Mario Odyssey for Switch, marking the first time they've advertised in Taiwan for roughly a decade. According to user Chinese Nintendo, the ad was aired at 8PM in Taiwan during primetime.
It's a testament to Nintendo's global rollout of the Switch, in an attempt to capitalize on its popularity as quickly as possible. It's a smart move, as resting on their laurels could have let some third parties slip through their fingers -- now they have just about every western and eastern studio scrambling to make or port something onto the Switch.
NS新闻速报 [Weibo via Chinese Nintendo]
via destructoid https://www.destructoid.com/nintendo-airs-first-commercial-in-taiwan-in-roughly-a-decade-for-the-switch-484019.phtml