It's been 20 years since the iconic virtual pet Tamagotchi hit US shores, becoming a must-have item for kids and teenagers and proving enough of a distraction that it was banned from many classrooms. Many of those youngsters now have offspring of their own, and Bandai is hoping to entice both generations by reintroducing the classic 1997 model with a special anniversary edition. But most adults and many children now carry a phone capable of doing so much more than that little plastic egg could. Why would they, or anyone, invest in a Tamagotchi? I spent the weekend with my own little simulated creature in my bag and spoiler alert: It died of neglect.
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