Some people lose the desire to play the games they watch on Twitch. But according to research conducted by one of the company's science team members, those who feel the opposite are plenty enough to boost sales and retention rates. The study, authored by Danny Hernandez, says Hearthstone's success after it exploded on Twitch "raised the line of inquiry" he was only able to explore recently after getting the data he needed. Hernandez listed a few examples to illustrate his point, including Tom Clancy's The Division. He believes the website was responsible for around 18 percent of its sales.
Source: Twitch
via Engadget RSS Feedhttp://ift.tt/2a9wBye