While you're trying to catch 'em all with Pokémon Go, the developers are figuring out how to make (more) money from the white hot augmented reality (AR) game. Along with the existing in-app purchases from "PokéCoins," developer Niantic says it will use sponsored locations as another way to cash in, according to the Financial Times. "There is a second component to our business model at Niantic, which is this concept of sponsored locations," Chief Executive John Hanke told the FT.
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