Wednesday, July 13, 2016

News::NPD finally adds digital tracking to its game sales reports

For years, the NPD Group has tracked and reported video game sales figures. Every month, the company issues an email to the media detailing the top ten selling games for the month prior, total amount spent on games, hardware and accessories and year-over-year and generation-over-generation growth or decline. The glaring hole in those reports is that they didn't account for digital game sales from places like Steam, PlayStation Network or Xbox Live. But that's changing and with this month's data, we'll finally have steps toward a true, comprehensive picture of how much a particular title has sold, both from retailers and digital distribution.



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