The sharp eyes of NeoGAF have found a European Square Enix trademark for "Mevius Final Fantasy." The trademark covers games and merchandise, so this is probably some kind of videogame.
I have no idea what a Mevius is, but I was pleased to see that another user also thought of the Japanese brand of cigarettes. Maybe it's a spin-off game that stars all of the Final Fantasy characters that smoke. Who else besides Cid smokes?
via destructoid http://ift.tt/1rS3rGC