Smart Shanghai: China Joy is Shanghai's annual "digital entertainment expo," and until this year it was quite ghetto. Like, melty-makeup fantasy models, sweaty, mouth-breathing photographers, and cos-play kids crashing an internet cafe high on neon and construction dust. Some of these elements persist, but after China's lift of a 14-year ban on home video game consoles last year, Microsoft and Sony are throwing down major loot and everyone else has stepped their game up too. Sadly, China Joy is just not that bat-shit crazy of an experience anymore, but gamers, cos-players, and curious types will find a lot to like here if they can handle the crowds.
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