Sometimes a peripheral immediately strikes you as appealing and desirable, because for each person that desirability factor is very different. Some people like their products to be sturdy, some people like the brand for whatever sheep reason, some people like the type of technology used in the product, and some people favour aesthetics over anything else. Usually its more a combination of the categories I just mentioned, as no one is that boring. The slant of Genius selling points seem to be focussing on the aesthetics and 16 million colour RBG lighting of their GX Gila Pro Gaming Mouse and GX Pro Gaming Manticore Keyboard.
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