Sony will cut the price of Vita on February 28 in Japan, the company has announced. The under-performing handheld will drop from ¥24,980 (£174 / $269) to ¥19,980 (£139 / $215).
Earlier this month, Sony revised its sales forecast for the console from 16 million units – which it predicted last May – to seven million units by March 31 this year.
A new colour, Ice Silver, will become available on the same day as the price cut, and will come bundled with Phantasy Star Online 2.
Sony won’t be drawn on whether price cuts will spread to other regions, but with the console’s relatively poor sales it seems inevitable. A price cut alone won’t be enough to make the hardware attractive, however, and Sony will have to ensure more games make it to market – especially as it gears up to announce the next generation PlayStation this week.
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