Newer Blizzard titles like Hearthstone and Heroes of the Storm are free to play, but they do offer as many paid extras as you can shake a stick at. That's normal these days, of course, but StarCraft II was first released in 2010 -- a simpler time when you tended to just buy a video game and play it. There have been many paid expansions and cosmetics added over the years, but Blizzard originally promised a marketplace through which the community could sell custom-made maps and take a cut of the revenue. This feature was first mentioned way back in 2009, before StarCraft II even launched, and nine years later it's finally debuting in the impending 4.3.0 update.
Source: Blizzard
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