Facebook's Instant Games technology hasn't exactly taken off (there are less than 200 games to date), but that's because it's been in closed testing. Now, it might have a chance to grow: Facebook has opened the Instant Games platform to all developers. Anyone can build HTML5-based web games designed to run in Messenger or your News Feed, whether you're on desktop or mobile. They'll have ways of making money from and promoting games, too, including ads (sorry, folks) and cross-promotional links.
Source: Facebook for Developers
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