Sure, Madden NFL is a massively popular video game series that began in 1993 as John Madden Football, but it has never really broken through to the mainstream. The franchise has been making inroads to the eSports space over the last couple of years, though, with a live broadcast last year on ESPN 2. Now the CW is set to air a one-hour primetime special, co-produced by EA and NFL Films called the EA Madden NFL 18 Challenge. The mouthful of a title will air December 27th of this year.
Source: Variety
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