Hot Wheels will be celebrating its 50th anniversary soon and, even in an era where kids spend a lot of time on smartphones and tablets, they also still play with little die-cast metal vehicles on plastic orange track. But the venerable toy car brand can also be found on handheld devices, making its entry into AR earlier this year with Track Builder, which allowed users to build their own Hot Wheels setup in simulated space by moving their phone around. Last holiday season the company also brought video game mechanics into the real world with Hot Wheels AI, which put computer-controlled cars onto a real track with virtual pitfalls. With their newest product Mindracers, Hot Wheels and Osmo have flipped that dynamic around. Now those metal cars can be dropped into virtual worlds to race, the kind of places kids used to only see in their imagination.
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