Like it or not, Twitch is about to make it harder to escape ads... but you might not mind it as much as you think. It's introducing SureStream video technology that has Twitch hosting ads itself, saving it from having to insert promos from third-party sources. This will increase the chances that you see ads during a stream, especially if you use ad blocking software. Sorry, folks, you'll probably have no choice but to subscribe if you want to guarantee uninterrupted viewing. There will be some upshots if you do have to sit through commercials, though.
Source: Twitch Blog
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