The formula is given, and it's worked before: Plot lines from Seinfeld with Kramer the visionary, George who just can't pull it together, Jerry and Elaine whining about everything, and Newman plotting something evil in his apartment, all squeezed into short tweets with something extra added. This time it's eSports.
via Kotaku http://feeds.gawker.com/~r/kotaku/full/~3/G4IGU4jzGeA/story01.htm