Every important game franchise starts off as something smaller. With Call of Duty, it was 2007s Modern Warfare that ended its history with World War 2 and sparked this generations obsession with high-tech global war. Bethesda did the same for open-world fantasy with Oblivion, and Naughty Dog for third-person world-hopping with Uncharted. And Irrational did the same with BioShock.
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via N4G: pc news feed http://n4g.com/news/1383641/lost-at-sea-why-bioshock-and-irrational-could-become-victims-of-their-own-success