Japan is getting two "new" 3DS colors on October 10, Pure White and Clear Black. The units will retail for 15,000 yen (~$152) and replace the discontinued Ice White and Cosmo Black.
Check the comparison below. It's more evident in the black.
Also, lol.
Pure White And Clear Black 3DS Colors Coming On October 10 [Siliconera]
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via destructoid http://www.destructoid.com/black-white-3ds-being-replaced-with-blacker-whiter-3ds-262442.phtml