For a publisher like EA, the value of running its own digital delivery service is clearit helps retain dollars from digital purchases that would otherwise go to another distributor. According to an interview with Gamesindustry International, capturing revenue has been one of the biggest drivers behind Origin since its inception. Gamers, though, are forced to fragment their gaming libraries across multiple services to keep up with hot exclusives. The value proposition on the customer side is a lot thinner.
via N4G: pc news feed http://n4g.com/news/1294837/we-get-it-ea-will-re-think-origin-try-to-make-it-more-about-gamers
via N4G: pc news feed http://n4g.com/news/1294837/we-get-it-ea-will-re-think-origin-try-to-make-it-more-about-gamers