Analog Addiction: "Franchises have always been a part of the gaming industry, from Pac-Man, Mario and even Metal Gear Solid. These franchises have become synonymous with gaming culture, and even the masses who dont consider themselves gamers know of their significance. So it wasnt surprising when Ubisoft VP of sales and marketing Tony Key, clearly stated Ubisofts intentions when developing new titles. We wont even start if we dont think we can build a franchise out of it."
via N4G: pc news feed http://n4g.com/news/1319011/is-ubisofts-franchise-centric-mindset-good-for-the-gaming-industry
via N4G: pc news feed http://n4g.com/news/1319011/is-ubisofts-franchise-centric-mindset-good-for-the-gaming-industry