Apple has been flirting with augmented reality for a bit. Now, the company is ready to take it to the next level. ARKit 2.0 is just that. Apple even tapped Pixar for a special file format, USDZ. Cupertino's plans for AR go beyond just file formats, though. Using the new Measure app, you can take full measurements of an object using nothing but your iPhone's camera. Lowe's and Mercedes are probably frothing at the mouth for this update. Senior Vice President Craig Federighi used it to measure his college suitcase and a photo of him as a baby.
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