It's memorial day weekend here in the states, one part remembrance for veterans that have died in the past, one part start of summer. Memorial day also has a historical significance to the Star Wars franchise as all of the films prior to The Force Awakens came out on or around the holiday weekend.
For some reason, the execs at Disney decided to forgo the new norm of December holiday-palooza release for their newest venture Solo: A Star Wars Story and returned to the warm embrace of Memorial Day. Was it a gamble? Well if it was it fell flat on its chiseled face because, by all accounts, Solo is a major flop in regards to the Star Wars franchise.
via destructoid https://www.destructoid.com/solo-made-the-kessel-run-in-under-100-million-dollars-504950.phtml