There's been a pretty big debate in film media around Rotten Tomatoes scores. Hollywood executives, including notable director of Rush Hour and several Mariah Carey videos Brett Ratner, have pointed their fingers at the review aggregator for one of the worst box office Summers of the past few years with Ratner even claiming it was "the destruction of [their] business."
Claiming low, or "Rotten," aggregate scores will push people away from the masterpieces like Baywatch, Transformers: The Last Knight, or The Emoji Movie, this point of view is arguably out of touch. Because, as many of my fellow critics and moviegoers alike will most likely agree, the answer to a better movie Summer is simple: make better movies.
But regardless of how simple the answer is, the question of whom to blame is a bit more complicated. What exactly is to blame for the fall of the Summer blockbuster? Well, it's apathy.
via destructoid http://ift.tt/2eYpY50