Today, Nintendo announced Super Mario is going mobile -- Super Mario Run will launch on iOS and Android before the end of the year. We knew the company was making more content for smartphones, but for long-time Nintendo fans, this announcement still feels like a shock. For years, Satoru Iwata rallied hard against bringing Nintendo characters to the small screen. "If we did this," he said in 2011, "Nintendo would cease to be Nintendo." The company's leader was adamant: putting Mario on mobile would make good short-term profits, but would ultimately devalue the property. Now that it's here, we have to wonder -- is Nintendo still Nintendo?
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