Monday, August 22, 2016

News::Tokyo 2020's Olympics pitch: Mario, Pac-man and co.

In case you didn't notice, the Olympics is wrapping up in Rio, and sports fans now have an endure a whole three years and 11 months until the next one, which happens to be in Tokyo. Japan's Olympic committee decided to highlight that fact by transforming the country's Prime Minister into Mario (naturally), showcasing its distinctive skyline (swoon!), showing some of its athletes you've probably never heard of (sorry!) and a bunch video game and anime characters. It's all backed by a punchy jazz soundtrack, and is likely to give you goosebumps, although I wonder why the creative team wasn't able to book Pikachu in time.

Via: Twitter (@lmfaofa)



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