Game key resales are theoretically ideal for players -- you can buy that must-have title at a discount from someone who wasn't going to use it anyway. However, SpeedRunners developer TinyBuild would beg to differ. It's accusing G2A of facilitating a black market in game keys that amounted to $450,000 in potential lost sales at retail prices. The studio maintains that G2A is refusing proper help (including compensation) after fraudsters bought keys from the TinyBuild store using stolen credit cards and posted them on G2A, making a tidy profit while TinyBuild made nothing. Supposedly, the only way to get help would be to forge a deal with G2A itself and undercut its own retail partners in order to compete with the bootleggers. Simply blacklisting a range of keys wasn't an option, either.
Source: Gamasutra (1), (2), G2A
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