When Star Wars: Battlefront launched, barring a lightweight solo play arcade mode, it didn't have a true single-player campaign. During publisher EA's recent earnings call, executive VP Patrick Söderlund explained that it "was a conscious decision we made due to time and being able to launch the game side-by-side with the movie that came out to get the strongest possible impact." Star Wars movies are a big deal, in case you didn't know.
Via: Wired
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