When Rust creator Garry Newman introduced female character models to the open world survival game, he said the idea was rooted in a social experiment: He wanted to see if lady characters would be attacked more or less because players might perceive them as being weak or vulnerable, respectively. What actually happened caught him off guard. Despite internet rage about gender being randomly -- and permanently -- assigned to Steam usernames, it's actually increased the amount of players.
Source: Kotaku
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