Now that GameStop has dipped its toes into game publishing, it's ready to jump in with both feet: the retailer has launched GameTrust, its own publishing division. The new wing will initially handle titles from existing partner Insomniac Games (of Ratchet & Clank fame) as well as Frozenbyte (Trine), Ready At Dawn (The Order: 1886) and Tequila Works (Deadlight). As you might guess, this isn't a traditional publishing business. GameStop is taking a hands-off approach to the actual content. Instead, it wants to create "exclusive real estate" online and in physical stores to help people discover indie games that might otherwise get missed.
Source: Wired
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