Alix Stolzer was one of the first game developers to truly embrace the power of livestreaming. She's the feline half of independent studio Robot Loves Kitty (her husband, Calvin Goble, is the android), and she's been using Twitch as a marketing and communication tool since 2013. That year, she organized the inaugural Indie Dev Supershow, a weekend marathon on Twitch highlighting a handful of games trying to score spots on Steam.
Since then, the annual Indie Dev Supershow has garnered roughly 700,000 unique views. This year's show kicks off today at 11 AM EST, and it's poised to add a lot more viewers.
"I'm really happy with the number," Stolzer says. "My goal is to get other devs into the eyes of the public, and it's better than the turnout of a year's worth of expos like PAX and E3. That doesn't mean I'm not trying to grow what we have, though."
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