Yesterday, Oculus VR finally announced the price of its first consumer virtual reality headset: $599, plus shipping. Fans reacted quickly, shocked that the price was twice as much as the original developer kit and furious that the company was charging so much. During Palmer Luckey's evening AMA on Reddit, fans were petitioning the company to remove the Rift's audio tech and packaged Xbox One controller to bring the price down. That's denial, anger and bargaining, guys. Let's skip the fourth stage of grief and jump to the end: acceptance. The Oculus Rift's launch price is completely normal.
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