Pre-orders are now open for the first Oculus Rift consumer virtual reality headset and the company finally revealed the all-important price: $599 (€699 in Europe and £499 in the UK). Oculus CEO Palmer Luckey knows that the long-term success or failure of the Rift depends a lot on that number, but he appears to have calculated well. The initial ship date was marked as March 28th, but started showing as April soon after, so it appears that the early run sold out after just 15 minutes. While $599 is a considerable chunk of change for most consumers, early adopters appear to have jumped on it, thanks no doubt to the years-long launch buildup.
Source: Oculus
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