Monday, December 21, 2015

News::Video game tie-ins shouldn't feel 'cheap'

It used to be that if you loved a video game, your options for showing it beyond buying the cartridge or disc were pretty limited. Now there's a whole cottage industry for gaming fandom. Want a rad vinyl soundtrack for a hyper-violent indie game? Say no more. How about an evocative statue showcasing the duality of a game's strong, female protagonist? You're covered there, too.

But for every one of the former, there were seemingly a dozen tasteless cash-ins. When these brand extensions are done right, we wind up with heartfelt keepsakes or ways to keep a game in our lives while we're away from the controller. But when a company blows it, you get crap like tacky game-branded mini-fridges.



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