Electronic Arts, the studio responsible for Star Wars: Battlefront, SimCity and the Battlefield franchise, has launched a new Competitive Gaming Division led by former COO and EA Sports President Peter Moore. The goal of the new business is to cultivate eSports opportunities within EA's library, most notably in the Battlefield, Madden NFL and FIFA franchises. EA's CGD will develop live events and broadcasting featuring eSports, plus create new, officially branded competitive experiences, CEO Andrew Wilson says in a blog post.
Source: EA
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