Ever watch a YouTube review of a game or console and worry that the reviewer was a little too enthusiastic? You're not alone. Machinima has agreed to settle Federal Trade Commission charges that it mislead gamers by failing to disclose that Xbox One reviews from YouTube "influencers" (read: popular channels) were really paid promos. Under the terms of the deal, Machinima has to make sure that any promos are clearly disclosed, refuse to pay for those that aren't, and check in on campaigns to make sure that the disclosures haven't vanished. And in case you're wondering: while the FTC has determined that Microsoft and its ad agency were partly responsible, it believes these promos were "isolated incidents" that didn't reflect those two companies' policies.
Tags: ads, advertising, endorsements, ftc, gaming, internet, machinima, payola, regulation, videogames, xboxone, youtube
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