Swedish gamer Felix Arvid Ulf Kjellberg, or should I say his online Alter ego, PewDiePie, has hit the headlines this week after it was revealed that he earned more than $4 million in ad sales in 2013 alone, thanks to his devoted fan base of 27 million subscribers on You Tube. To put these figures into perspective, if you look at the listener figures for the radio Breakfast shows here in the UK, Radio 2 (Chris Evans) 9.85m, Radio 4 (Today Show) 7.1m and Radio 1 (Nick Grimshaw) 6.2m, you can quick see that he has more subscribers than the all 3 of the top radio station shows here in the UK combined. Sure his videos are pure marmite and although some find them incredibly annoying in a Fred the Movie 2.0 kind of way, but if you are a 12 year old gamer, it is easy to completely see the appeal. This is helping resolve a problem for the entertainment industry as millennials have proved elusive for advertisers for some time now as they continue to turn away from the humble tele...
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