Sunday, March 9, 2014

News::SXSW 2014: Panel with the CEO of EA, Andrew Wilson

Gamnesia: "The interviewer continued by asking about EA's misses and mistakes, specifically citing NBA Live, and how the company has learned from those errors. As Wilson put it, constructive feedback occurs when you don't fulfill certain motivations. That was a nice way to address critics or people upset in comments sections. Making games is hard, and when things are judged subjectively, it makes it even harder. You can be conservative and not push the boundaries, but Wilson would rather be in a company that doesnt conform to that mentality. Because of that, there are going to be some missteps. NBA Live was a game that needed to go back to the drawing board, and the team wanted to do what was necessary to make a quality product. Of course, you can't talk about EA and errors without bringing up the recent difficulties with Battlefield 4, and that's exactly where the interview went next. When asked how Battlefield would be fixed, Wilson claimed that innovation determines the qu...



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