At times Electronic Arts gets quite creative with its marketing,and they built a "gaming tank" to tour Australia and promote Battlefield 4.
via N4G: pc news feed http://n4g.com/news/1414427/electronic-arts-builds-a-gaming-tank-to-promote-battlefield-4-in-australia
via N4G: pc news feed http://n4g.com/news/1414427/electronic-arts-builds-a-gaming-tank-to-promote-battlefield-4-in-australia