This next generation of gaming is looking to provide the biggest industry shake-up in decades, with dedicated console manufacturers facing ever-growing competition from tablet devices, smartphones, and an upcoming wave of budget consoles like the Ouya.
This is why I was so bewildered by Sony’s over-hyped PlayStation 4 reveal earlier this month, an event which seemed almost completely ignorant of this coming shift in the marketplace. I’d expected to bear witness to some sort of master plan from one of the leading console manufactures. Instead we were treated to the non-news of another Final Fantasy game and a two-year late Diablo III port, each new awkward PR robot that took the stage helping to reinforce the idea that Sony had no idea what they were doing.
Thing is, the more I’ve thought about Sony’s current market strategy, the more I’ve come to believe that they may not be as stupid as that mess of a press event would indicate. Though Sony’s newest announcements may have been lackluster, the company has already proven themselves to be the only console manufacturer aware of how shifting valuations of media are affecting the gaming industry, an understanding which could give them a leg up in the coming console war and keep them from making the same sort of epic pricing blunders which could take Nintendo out of the race before it’s even truly begun.
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via destructoid http://www.destructoid.com/winning-the-console-wars-sony-s-not-so-secret-weapon-247362.phtml