"The marketing term is Trans media franchise. It means a project that appeals to consumers over a variety of mediums like movies, toys, video games and books." | Explosion.com
via N4G: pc news feed http://n4g.com/news/1180001/defiance-hands-on-preview-explosion
via N4G: pc news feed http://n4g.com/news/1180001/defiance-hands-on-preview-explosion