Gears of War designer Cliff Bleszkinski has suggested players are no longer willing to pay for a pure horror experience in gaming. In particular, he discussed Dead Space 3 and how EA were conscious of ramping up the action to keep consumers interested.
via N4G: pc news feed http://n4g.com/news/1172878/cliffy-b-horror-games-are-the-ultimate-campaign-rental
via N4G: pc news feed http://n4g.com/news/1172878/cliffy-b-horror-games-are-the-ultimate-campaign-rental